Salesforce Marketing Cloud is a robust platform that helps organizations create personalized and compelling customer experiences across different channels. To succeed in dynamic marketing, professionals must keep up with the latest technologies and marketing strategies.
If you are looking for a rewarding career in the marketing cloud field, consider becoming a Marketing Cloud Consultant. A Marketing Cloud Consultant is an expert using the Salesforce Marketing Cloud platform to help businesses improve customer engagement and revenue.
What is the Salesforce Certified Marketing Cloud Consultant certification exam?
The Salesforce Certified Marketing Cloud Consultant program is for individuals who can set up and manage Marketing Cloud solutions. The candidate has shown their ability to administer and configure Marketing Cloud by passing the Salesforce Certified Marketing Cloud Administrator exam. This credential is for the Salesforce consultant or partner who has excelled in implementing Marketing Cloud by following design best practices, delivering campaigns, and creating custom customer solutions. The Salesforce Certified Marketing Cloud Consultant can meet customer business needs with maintainable, scalable solutions, leading to long-term customer success.
About the Exam
Read on for more information about the Salesforce Certified Marketing Cloud Consultant exam.
- Questions: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*
- Time duration: 105 minutes
- Passing score: 67%
- Registration fee: USD 200
Prerequisites
If you want to become a Salesforce Certified Marketing Cloud Consultant, you need to meet some requirements first. You must have the Salesforce Marketing Cloud Administrator credential, which shows you know how to set up and manage the Marketing Cloud tools. You must also have practical experience implementing Marketing Cloud solutions for customers.
This means working on at least five complex projects for six months to a year as a Salesforce Marketing Cloud Solutions Architect or a similar role. Finally, you need to ace a multiple-choice test with 60 questions you must answer in 105 minutes. You need to score at least 67% to pass. The test costs USD 200; if you fail, you can retake it for USD 100.
Target audience
A Salesforce Certified Marketing Cloud Consultant can use Marketing Cloud tools to create and execute email campaigns that meet tactical and strategic goals. The consultant can leverage content, segmentation, automation, tracking, and analytics tools to optimize email campaigns based on data. The consultant can also fix and resolve platform issues.
A Salesforce Certified Marketing Cloud Consultant has at least six months of hands-on experience implementing Marketing Cloud and related tools or has worked on at least five implementation projects as a Salesforce Marketing Cloud Solutions Architect or a similar role. The consultant has the technical skills to facilitate and consult with customers.
In order to earn the Salesforce Certified Marketing Cloud Consultant certification, candidates should have the following experience, skills, knowledge, and abilities:
- Optimize email campaigns by integrating segmentation, automation, tracking, and analytics tools.
- Troubleshoot and resolve fundamental platform issues.
- Write basic SQL, including join statements.
- Script messaging and CloudPages using AMPScript, Guide Template Language, Server-Side Javascript).
- Configure account setup and administration (Business Units, roles, permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).
- Configure data (data extensions, Contact Builder).
- Manage unsubscribes (custom Preference Center).
- Defining and executing email data interactions (imports, data extracts, file transfers).
- Set up automation.
- Learn about the offerings of Web Services.
- Manage and troubleshoot Marketing Cloud Connect.
- Configure Distributed Marketing.
- Learn the Contact Delete process.
Exam outline
To pass the Salesforce Certified Marketing Cloud Consultant exam, candidates must show their knowledge and skills in the following objectives. A candidate should also have practical experience setting up and managing Marketing Cloud and prove their competence in the areas below.
Discovery and Architecture: 16%
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Demonstrate how to gather requirements to assemble a data and segmentation strategy for the customer.
- Given a customer skill set, recommend appropriate solutions for long-term ease of use and maintenance.
Integration: 20%
- Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
- Articulate how the data model will support personalized and relevant messaging and content.
- Given a customer use case, recommend which extension product(s) addresses the requirement.
Account Configuration: 12%
- Given a customer scenario, determine the appropriate account hierarchy.
- Given a scenario, solution issues regarding Reply Mail Management.
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit.
- Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.
Automation: 20%
- Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
- Given a customer scenario, design complex automations using Journey Builder and Automation Studio.
Data Modeling and Management: 21%
- Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.
- Explain the various data objects in Marketing Cloud.
- Evaluate implications on the data model when choosing contact identity.
Messaging: 11%
- Given a customer scenario, describe various ways to individualize message content.
- Given a customer scenario, determine the appropriate messaging option.
What are the benefits of earning the Salesforce Certified Marketing Cloud Consultant certification?
Boost your career
Earning the Salesforce Marketing Cloud Consultant certification can take your career to a new level. Salesforce is a huge and growing company that offers many tools and solutions to developers and companies.
Become an expert in your field
Considering an organization's policies, this Salesforce Marketing Cloud Consultant certification teaches you how to use various platforms and tools for email marketing. You will learn how to design and implement solutions using Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.
Continuous learning and improvement
As you might already know, Salesforce changes its policies and technologies frequently. To keep your certification updated and relevant, you must educate and refresh your skills every year.
Average salary range of a Salesforce Certified Marketing Cloud Consultant
The Salesforce Certified Marketing Cloud Consultant professionals earn a high salary. According to ZipRecruiter, the average salary range of a Salesforce Certified Marketing Cloud Consultant in the USA is $61,062 per year.
The highest-paid Salesforce Certified Marketing Cloud Consultants can earn up to $140,000 annually, while the lowest-paid ones can earn around $31,000 annually. This shows that there is much room for growth and advancement for professionals with this certification.
Why should you become a Salesforce Marketing Cloud Consultant professional?
Salesforce Marketing Cloud Consultants are in high demand. These marketing cloud consultants are familiar with using Salesforce marketing cloud tools to create and execute powerful email marketing campaigns. They can help customers achieve their email marketing objectives, whether short-term or long-term.
This certification will teach you everything you need to know about the platform and its features, such as data management, customer journey management, email marketing, social media engagement, and analytics. You will also learn how to use the platform's tools and insights to measure and optimize your campaign performance and make smart decisions based on data. The Salesforce Marketing Cloud certification will help you become a master marketer and a sought-after employee in your organization.
Apart from that, these IT professionals can fix any problems on the platform. To become a certified Marketing Cloud Consultant, you must first get the Marketing Cloud Administrator certification as a prerequisite. Also, you must gain at least six months to a year of hands-on experience implementing marketing cloud solutions and pass a challenging multiple-choice exam.
Is the Salesforce Marketing Cloud Consultant certification worth it?
Undoubtedly, the Salesforce Marketing Cloud Consultant certification is worth the time and money you invest in earning it. If you have been working with Salesforce for a while and are looking for a marketing cloud certification, consider earning the Salesforce Marketing Cloud Consultant certification. This certification demonstrates that you have the knowledge and skills to use Salesforce Marketing Cloud tools to design and deliver powerful email marketing campaigns.
SFMC certifications are among the most sought-after certifications in the market, and many organizations prefer candidates who have proven their expertise by earning this certification. It also allows you to work with reputed companies and on exciting projects worldwide. Moreover, you can access global jobs directly and expand your network and reach. If you want to advance your career in the SFMC domain, Salesforce Marketing Cloud Consultant certification is a must-have for you.
The final say
There. You have it. You've, so far, learned why the Salesforce Marketing Cloud Consultant certification is a great way to boost your career in digital marketing. You've also learned what it takes to get this certification and how to prepare for the exam. This certification can help you prove your skills and experience using Salesforce Marketing Cloud tools to create and execute excellent email marketing campaigns.
But getting this certification is not a walk in the park. You need to have the Marketing Cloud Administrator credential, at least six months to a year of hands-on experience implementing Marketing Cloud solutions on at least five complex projects, and pass a hard multiple-choice test.
If you want to take the Salesforce Marketing Cloud Consultant certification exam, and looking for a reliable proxy exam provider, look no further. CBT Proxy is a market leader with a decade of experience helping IT professionals pass their desired exam on the first attempt. To learn more about the exam, click the chat button below, and one of our guides will contact you shortly.
