The Marketing Cloud Email Specialist certification tests your knowledge of the Email Studio platform, its features and limitations, and the best practices for email marketing. It is one of the three Marketing Cloud certifications requiring hands-on experience with the tools.
A Marketing Cloud Email Specialist uses the Salesforce Marketing Cloud platform to create, manage, and improve email campaigns. They work with stakeholders to identify the business needs and goals for email marketing and suggest ways to enhance the email program.
What is the Salesforce Certified Marketing Cloud Email Specialist?
If you want to prove your expertise in email marketing with the Marketing Cloud Email application, you should get the Salesforce Certified Marketing Cloud Email Specialist credential. This credential validates your ability to: design effective email messages, manage subscribers and data, ensure inbox delivery, automate email campaigns, and measure email performance with tracking and reporting metrics.
About the exam
To take the Salesforce Certified Marketing Cloud Email Specialist exam, you need to know the following details:
- The exam consists of 60 questions that are either multiple-choice or multiple-select.
- You have 90 minutes to complete the exam.
- You need to score at least 65% to pass the exam.
- The exam fee is USD 200.
If you are an email marketer using the Salesforce Marketing Cloud Email application to create and execute email campaigns, consider getting the credentials for the Salesforce Certified Marketing Cloud Email Specialist. This certification exam will demonstrate your skills and knowledge in using Content Builder to design email content, building relational data models for segmentation, sending emails with different methods, creating complex email automations, and generating reports to measure email performance.
To pass the Salesforce Certified Marketing Cloud Email Specialist exam, you must show that you have the knowledge and skills for the following objectives. You should also have practical experience with the Marketing Cloud Email application and know how to use its features and functions.
Email Marketing Best Practices (15%):
This section tests your ability to evaluate elements and techniques of email marketing to design an effective email campaign, recognize situations where legal compliance may be an issue during an email campaign, differentiate elements of an email that can impact message deliverability, demonstrate appropriate and effective subscriber acquisition methodologies, and apply best practices of communicating with a population.
Email Message Design (13%):
This section tests your ability to customize email messages for various customer scenarios using Marketing Cloud Email application tools, create email messages using HTML and text editors, create email messages using templates and Content Builder, test email messages for rendering issues across devices and browsers, and optimize email messages for deliverability and engagement.
Content Creation and Delivery (18%):
This section tests your ability to create content using Content Builder tools, create content using external sources such as Content Syndication and Portfolio, create content using personalization and dynamic content tools, create content using scripting languages such as AMPscript and Guide Template Language (GTL), send emails using email application sending methods, send emails using guided or triggered sends, send emails using Journey Builder, and send preview emails.
Marketing Automation (19%):
This section tests your ability to build complex email automations using Automation Studio tools such as activities, triggers, schedules, and SQL queries, build complex email automations using Journey Builder tools such as entry sources, activities, splits, wait times, goals, and exit criteria, troubleshoot issues related to automations and journeys, validate automations and journeys before execution, and monitor automations and journeys after execution.
Subscriber and Data Management (28%):
This section tests your ability to import data into the Marketing Cloud Email application from external sources using import definitions or API integrations, export data from the Marketing Cloud Email application to external sources using export definitions or API integrations, create subscriber lists and data extensions for various customer scenarios using list model or data model concepts, manage subscriber status and preferences for various customer scenarios using profile center or preference center tools, manage subscriber attributes for various customer scenarios using profile management or data designer tools, manage subscriber data for various customer scenarios using contact builder or audience builder tools, segment subscribers based on various criteria using filter definitions or SQL queries or measure definitions or drag-and-drop segmentation tools or Einstein Segmentation tools.
Tracking and Reporting (7%):
This last section of this exam tests your ability to track email performance based on various metrics such as opens, clicks, bounces, unsubscribes, spam complaints, etc., track email performance based on various reports such as tracking extracts or standard reports or custom reports or discover reports or analytics builder reports or Einstein Engagement Scoring reports, etc., analyze email performance based on various factors such as subject line or content or send time or frequency etc., optimize email performance based on tracking and reporting insights.
Why Salesforce Marketing Cloud Email professionals are highly sought-after?
Salesforce Marketing Cloud is a robust platform that helps companies understand and engage with their customers. It enables them to create and execute personalized marketing campaigns across various channels like email, social media, mobile, and web. Salesforce Marketing Cloud Professionals are experts in using this platform to optimize customer relationship management and achieve business goals.
They can design user interfaces, run campaigns, and analyze customer data to improve marketing strategies. They can also leverage the platform’s features and tools to attract, retain, and grow customers and revenue. Because of their valuable skills and knowledge, Salesforce Marketing Cloud Professionals are in high demand in the market. Many companies are looking for SFMC Professionals who can help them fully utilize the platform and gain a competitive edge in their industry.
What are the benefits of Salesforce Marketing Cloud Email certification?
If you are a digital marketer who wants to advance your career and showcase your skills, consider getting a Salesforce Marketing Cloud (SFMC) certification. SFMC certifications validate your experience and knowledge of the SFMC platform, a leading tool for creating and managing personalized marketing campaigns.
By earning this certification, you can demonstrate proficiency in using the platform’s features and functions, such as email marketing, marketing automation, subscriber and data management, tracking and reporting, and more. SFMC certifications, for example, can also help you build your authority and differentiate yourself from other candidates.
Is the Salesforce Certified Marketing Cloud Email Specialist certification hard?
Salesforce Marketing Cloud certification is problematic because it requires a deep understanding of the platform and a lot of hands-on experience. Candidates usually need at least six months of working with Marketing Cloud before they can take the certification exams. The exams cover various topics, from basic concepts to advanced technical skills.
To pass the exams, you must master the Salesforce Marketing Cloud platform and its features, such as marketing automation, email marketing, and data management. You also need to know Salesforce technologies like Lightning and Apex and HTML and CSS.
The bottom line
If you are an email marketer who uses the Salesforce Marketing Cloud Email application to create and execute email campaigns, consider getting the Salesforce Marketing Cloud Email Specialist credential.
This credential will validate your skills and knowledge in email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics.
You must also pass the Salesforce Platform Developer I exam, which will test your ability to use Apex and Visualforce to customize and extend Salesforce using the Lightning Platform. This credential will prove your proficiency and expertise in using the Salesforce Marketing Cloud platform and its features.