7 Meta Blueprint Certifications: A Comprehensive Guide 2023

Facebook Blueprint certification is a global credentialing program offered by Meta for digital advertising professionals.

Facebook Blueprint certification, or Meta Blueprint certification, validates your ability to use Meta’s products and services, such as Facebook, Instagram, Messenger, and WhatsApp, to plan, execute and measure successful marketing campaigns.

Facebook Blueprint certification (Meta Blueprint): an overview

Facebook Blueprint is Meta’s official training program for digital advertising on its platforms, such as Facebook, Instagram, Messenger, and WhatsApp. It consists of over 100 free online courses that cover the fundamentals and best practices of advertising on Meta’s platforms, from using Facebook Audience Insights to measuring ad recall lift for large-scale campaigns. It also includes the latest updates and changes to Meta’s ads and features.

Facebook Blueprint also offers certification exams for digital advertising specialties on Meta’s platforms. There are currently nine categories of certification available. Upon passing an exam, you will receive a badge to display on your LinkedIn profile, resume, website, and other marketing materials to showcase your skills and expertise.

Meta Blueprint certification: categories

Meta has 7 categories of certification exams to select from. You can choose one or more categories that match your interests and goals, prepare with free courses and practice tests, and then register for an online exam.

Meta Blueprint offers the following certifications:

100-101: Meta Certified Digital Marketing Associate

The 100-101: Meta Certified Digital Marketing Associate certification validates your knowledge and skills in creating, managing, and reporting on ads across Facebook, Instagram, and Messenger. It also demonstrates your ability to communicate the value of Meta solutions for businesses and to establish a strong platform presence.

To earn this 100-101: Meta Certified Digital Marketing Associate certification, you must pass an online exam of 90 minutes of multiple choice questions. The 100-101: Meta Certified Digital Marketing Associate certification is offered in six languages: Traditional Chinese, English, German, Korean, Portuguese (Brazilian), and Spanish (LATAM). The exam fee is USD 99. The exam tests your understanding of the following topics:

Understanding the value of Meta (8%)

Identify the many different Meta technologies.
Communicate the value of Meta technologies for businesses.

Establishing a platform presence (13%)

Identify the steps and follow the process to establish a business presence on Meta
Explain the process for setting up a business ad account.
Identify best creative practices for mobile.

Advertising fundamentals (25%)

Understand and identify the difference between an ad and a Facebook Page post.
Identify the structural components of a Meta campaign.
Explain the importance of aligning business goals with Meta campaign objectives.
Communicate the purpose and value of the Meta pixel.
Explain the payment structure for Facebook ads and where ads appear.
Identify how Meta protects the privacy of people's data.
Understand common ad policies.

Creating and managing ads (46%)

Explain the differences between tools for creating and managing ads.
Identify the available settings at the campaign, ad set, and ad level.
Identify the appropriate Meta campaign objectives to achieve business goals.
Identify capabilities related to targeting ads to audiences.
Determine appropriate ad format(s) given a specific scenario.
Identify options for budgeting and scheduling.
Determine the relationship between a campaign's budget and projected results.

Reporting (8%)

Identify campaign results using ad reporting tools.

200-101: Meta Certified Marketing Science Professional

The 200-101: Meta Marketing Science Professional certification validates your knowledge and skills in using data, insights, and measurement to make informed marketing recommendations. It demonstrates your ability to define business goals, set KPIs, run test campaigns and build on consumer insights.

To obtain 200-101: Meta Marketing Science Professional certification, you must pass an online exam of 105 minutes of multiple choice questions. The 200-101: Meta Marketing Science Professional certification is offered in five languages: English, Portuguese (Brazilian), Spanish (LATAM), German and Japanese. The exam fee is USD 150. The certification is valid for one year from the date of completion.

The exam covers topics such as:

Assessing opportunities (24%)

Align business goals with KPIs and analysis plans.
Apply concepts required to inventory and monitor existing data sources.
Evaluate differences in measurement methodologies across channels.
Assess situations to identify and communicate assumptions.
Validate the quality of data.

Hypothesising possibilities (18%)

Determine a variable for testing.
Determine a measurement approach.
Apply concepts required for formulating a hypothesis to be proven or disproven.
Determine actions and next steps based on whether a hypothesis is validated or invalidated.

Recommending measurement solutions (15%)

Develop an effective test for a hypothesis.
Recommend an appropriate Meta (or partner) measurement solution.
Evaluate and determine the feasibility of moving forwards with a measurement approach.

Performing an analysis (16%)

Interpret statistical outputs.
Analyse data using statistical methods.
Analyse data using exploratory methods.
Create data visualization methods.
Plan and write a simple script or query to extract and manipulate data.

Generating insights (14%)

Synthesise results from statistical and data analyses.
Apply concepts required to prove or disprove a hypothesis.
Evaluate the success of the chosen measurement approach.

Make data-driven recommendations (13%)

Make recommendations for future campaigns based on insights.
Determine iterative measurement opportunities.
Identify opportunities beyond the scope of the measurement approach.

300-101: Meta Certified Creative Strategy Professional

The 300-101: Meta Certified Creative Strategy Professional certification validates your knowledge and skills in applying mobile fundamentals to create effective and impactful ad creatives on Meta technologies and services.

It also demonstrates your ability to develop mobile-specific creative briefs, apply insights and best practices, and evaluate and provide feedback on ad creative.

To earn the Meta Certified Creative Strategy Professional certification, you must pass an online exam of 90 minutes of multiple-choice questions. The 300-101: Meta Certified Creative Strategy Professional certification is offered in six languages: English, Portuguese (Brazilian), Spanish (LATAM), German, Japanese, and French. The exam fee is USD 150. The Meta 300-101 certification is valid for one year from completion.

The exam covers topics such as:

Mobile fundamentals (32%) Explain the consumer shift to mobile (and Meta's position within that shift) to creative teams. View and locate Meta technologies and programs across the components of the marketing funnel. Develop a mobile-specific creative brief within an overall brief. Explain the core principles behind effective, high-quality creative for mobile.

Applying research and insights (32%)

Define appropriate objectives for marketing across Meta technologies given a client's business objectives.
Explain how Meta technologies and creative capabilities influence campaign delivery.
Identify the Meta technologies that can inform creative development.
Use Meta technologies to develop creative best suited to specific verticals or target audiences.
Identify relevant insights to include in a creative brief.

Developing a brief (16%)

Explain how Meta technologies can improve creative development and influence campaign delivery and outcomes in the context of given campaign objectives (awareness, consideration, or conversion) and KPIs.
Select appropriate audience targeting capabilities while developing a creative brief given a client's business objectives.

Evaluation and measurement (20%)

Classify the various measurement solutions used to evaluate creative campaigns across different creative and campaign development phases.
Critique the quality and effectiveness of creative for mobile given a sample.
Identify key findings on the impact and effectiveness of the creative and the campaign given creative and campaign measurement results.
Analyse findings to recommend adjustments and enhancements that have given creative and campaign measurement results.

400-101: Meta Certified Media Planning Professional

The 400-101: Meta Certified Media Planning Professional certification validates your ability to plan safe, compliant campaigns that support business goals and marketing plans using Meta technologies.

To earn the 400-101: Meta Certified Media Planning Professional certification, you must pass an online exam that lasts 105 minutes. The 400-101: Meta Certified Media Planning Professional certification is valid for 12 months from the date of achievement and is offered in nine languages: Simplified Chinese, Traditional Chinese, English, French, German, Japanese, Korean, Portuguese (Brazilian) and Spanish (LATAM). The exam fee is USD 150.

The exam tests your knowledge of the following:

Assessing advertiser and client needs (24%)

Define and clarify an advertiser's needs to set specific, measurable business goals.
Determine how Meta tools fit into a business's holistic marketing strategies.
Assess existing advertiser data sources (such as the pixel, SDK, and CRM) to make informed recommendations.

Applying learnings and insights (17%)

Analyze the performance of campaigns across Meta technologies.
Understand and use industry research to develop new opportunities.

Making media recommendations (45%)

Choose a buying type (such as auction, reach, and frequency or TRP).
Determine appropriate placements.
Develop the right bidding strategy.
Choose a campaign objective(s) to achieve a business's goal(s).
Evaluate and recommend targeting strategies to meet clear objectives.
Recommend creative media strategies (using appropriate assets) based on desired placements, formats, and delivery.
Build a campaign budget based on key parameters.
Forecast the outcomes of proposed campaigns.
Choose measurement and reporting approaches that align with a campaign and its goals.

Monitoring campaign performance (14%)

Evaluate campaign performance against planned outcomes.
Reassess campaign components and strategies.
Recommend improvements to a media plan as needed.

410-101: Meta Certified Media Buying Professional

The 410-101: Meta Certified Media Buying Professional certification validates your knowledge and skills in buying Facebook, Instagram, and Messenger ads. It demonstrates your ability to design a Meta marketing strategy, optimize campaign performance, use Meta tools and solutions, and apply Meta advertising policies and best practices.

To earn the 410-101: Meta Certified Media Buying Professional certification, you must pass an online exam of 105 minutes of multiple-choice questions. The 410-101: Meta Certified Media Buying Professional certification is offered in nine languages: Simplified Chinese, Traditional Chinese, English, French, German, Japanese, Korean, Portuguese (Brazilian), and Spanish (LATAM). The exam fee is USD 150. The Meta 410-101 certification is valid for one year from completion.

The exam covers topics such as:

Planning a campaign (48%)

Understand and explain the fundamental aspects of media buying across Meta technologies.
Align clear business goals with a proposed Meta campaign.
Given a scenario:
Determine when and how to use the Meta pixel, SDK, and offline conversions.
Define an audience.
Develop an appropriate measurement or reporting approach to assess progress towards goals.
Select the appropriate ad format.
Determine whether creative content aligns with campaign goals and considerations.
Demonstrate understanding of and adherence to Meta Advertising Policies.

Setting up a campaign (22%)

Understand and explain the capabilities of a Business Manager.
Given a scenario:
Choose the appropriate campaign setup.
Determine when and where to apply tracking parameters to pursue a specific business goal.

Campaign optimization (18%)

Identify opportunities to improve a campaign by analyzing its performance.
Optimise campaigns across Meta technologies by adjusting advertiser controls.

Campaign measurement and reporting (12%)

Build ad reports (applying available options).
Given a scenario:
Analyse measurement reports.
Determine how to adjust future campaigns based on results.

600-101: Meta Certified Community Manager

The 600-101: Meta Certified Community Manager certification validates your knowledge and skills in building, scaling, and sustaining an online community using community-building strategies and tools. It also demonstrates your ability to define and establish a community, develop community strategies and processes, engage and moderate a community, and measure and analyze community success.

To earn the 600-101: Meta Certified Community Manager certification, you must pass an online exam of 105 minutes of multiple-choice questions. The 600-101: Meta Certified Community Manager certification is offered in eight languages: English, French, German, Portuguese (Brazilian), Spanish (LATAM), Thai, Bahasa, and Arabic. The exam fee is USD 99. The Meta 600-101 certification is valid for two years from completion.

The exam covers topics such as:

Define and establish a community (8%)

Make determinations required to develop community goals, objectives, mission, purpose, values, and KPIs.
Apply concepts required to create and assess community guiding principles.

Develop community strategies and processes (27%)

Make determinations required to cultivate and evolve a platform strategy.
Determine an audience strategy.
Analyze a branding strategy.
Apply concepts required for operational workflows.
Determine a team structure and management strategy.
Determine a launch strategy.
Apply concepts required to identify and leverage strategic partnerships.

Make strategic content decisions (16%)

Make determinations required to create and curate relevant content using a variety of tactics for specific target audiences within a community.
Identify trends and issues that can provide valuable insights to the community.
Make determinations required to implement goal-driven activities.

Engage and moderate the community (29%)

Apply concepts required to onboard community members.
Apply concepts required to maintain community operations.
Apply concepts required to foster member-to-member connections.
Make determinations required to address and resolve crises and conflicts.
Make determinations required to implement engagement tactics based on audience segmentation.
Adhere to Community Standards and Terms of Service.

Measure and analyze community success (20%)

Analyse content and engagement performance.
Examine data to conduct quantitative and qualitative reporting.
Make determinations to establish a feedback collection, learning, and implementation process.
Make determinations required to establish a sustainability model, including opportunities for revenue generation when applicable.

700-101: Meta-certified Meta Spark creator

The 700-101: Meta-certified Meta Spark creator certification validates your ability to create high-fidelity Meta Spark experiences, including the creation, publishing, and management of these experiences. It demonstrates your ability to use Meta Spark Studio functionality and features, create advanced effects, and publish and manage effects on Facebook and Instagram.

To earn the 700-101: Meta-certified Meta Spark creator certification, you must pass an online exam of 105 minutes of multiple-choice questions. The 700-101: Meta-certified Meta Spark creator certification is offered in English, Spanish, and Portuguese. The exam fee is USD 99. The Meta 700-101 certification is valid for one year from the date of completion.

The exam covers topics such as:

Assess, scope, and design (16.36%)

Apply knowledge required to scope an idea or brief within the bounds of capabilities, policies, and best practices
Identify assets required for a specific implementation
Determine appropriate solutions to ensure the feasibility of an idea or brief
Determine the optimal user journey considering requirements and best practices

Assemble the scene (29.09%)

Utilise logic to generate, carry and receive signals
Instantiate, integrate, and position assets within the scene hierarchy
Assign and configure scene object properties using the inspector
Configure relationships between scene objects and assets
Configure project properties

Add scene interactivity (30.91%)

Demonstrate ability to process signals inside a scene via script or patch
Implement user input within an effect
Determine how to test and debug logic
Propose how to implement logic to dynamically modify a scene
Suggest appropriate instructions for specific experience

Optimize the scene (9.09%)

Optimise assets
Optimise logic
Optimise for multiple devices

Publishing and effect management (14.55%)

Ensure adherence to Meta Spark and platform policies during the publishing process
Account for review cycle time variables during the publishing process
Demonstrate the ability to complete the publishing form and submit publishing assets
Identify how to upload and export effects
Address publishing review rejections
Demonstrate an ability to maintain an effect

How much does it cost to take the Facebook Blueprint certification?

The fee for each Facebook Blueprint Certification exam varies from $99 to USD 150 based on the certification level. However, here’s the cost breakdown of all Facebook Blueprint certifications:

100-101: Meta Certified Digital Marketing Associate - $99 USD 200-101: Meta Certified Marketing Science Professional - $150 USD 300-101: Meta Certified Creative Strategy Professional - $150 USD 400-101: Meta Certified Media Planning Professional - $150 USD 410-101: Meta Certified Media Buying Professional- $150 USD 600-101: Meta Certified Community Manager - $99 USD 700-101: Meta-certified Meta Spark creator - $99 USD

How hard are Meta Blueprint certification exams?

Facebook Blueprint certification exams are demanding and require high proficiency in digital advertising on Meta’s platforms, such as Facebook, Instagram, Messenger, and WhatsApp.

The Blueprint exams consist of multiple-choice questions, many of which are based on real-life scenarios and require analytical and decision-making skills. The Facebook Blueprint exams are 90 to 150 minutes, depending on the certification type.

To pass the Facebook Blueprint certification exams, you must have theoretical and practical experience using Meta’s products and services. You can prepare for the exams by taking the free online courses, study guides, and practice tests provided by Meta Blueprint.

You can also review the exam policies and procedures and familiarize yourself with the exam format and environment.

Meta Blueprint certification exam guidelines:

You’ll be given 90 to 105 minutes to complete the exam.
There will be around 75 multiple-choice questions.

The Meta Blueprint certification exam process:

You can take the Meta Blueprint certification exam online, but you must set up your desk in a simple office room. Also, you must ensure the walls are clean and have nothing on them.
You can only have your computer, monitor, keyboard, and mouse on your desk. Other than that, stationery items such as pens and paper are not allowed.
While taking the exam, you must install a special program on your computer or laptop to ensure that you have no other apps or spy programs running in the background.
You must keep your webcam on till the exam ends.
When you are ready to take the exam, a proctor will ask you to show your surroundings using your webcam - including the walls, under your desk, and the ceiling corners.
Your phone must be on the ground behind you.
During the test, you must keep your webcam on so they can check that you aren't cheating or recording any questions.
If you lose your internet connection, you're automatically failed (but fortunately, you can reschedule for free).

Is the Meta Blueprint certification worth it?

The Facebook Blueprint certification cost, the time required for studying, and the stressful exam environment are some factors to consider before deciding whether the exam process is worth pursuing to get certified.

However, there are also some clear benefits to getting Blueprint certified:

Facebook advertising has only one industry-recognized certification: the Blueprint certification.
The Facebook Blueprint certification can help you mark your spot from other applicants or agencies who don’t have it when applying for Facebook-related jobs or projects.
The Facebook Blueprint certification is optional for general digital marketing roles or for proving your skills to your boss if you already manage Facebook ads.
The Facebook Blueprint certification is useful for freelancers who don’t have a large portfolio to show.
The Facebook Blueprint certification is highly recommended for agencies or their account managers to ensure a solid foundation and a good client experience.