The Marketing Cloud Administrator certification is a credential that validates the skills and knowledge of marketing professionals who can configure and manage various modules (Studios/Builders) and features in the Marketing Cloud suite.
These modules and features include Email Studio, Mobile Studio, Social Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, Audience Builder, and more. The certification also demonstrates the ability to apply best practices and troubleshoot common issues in Marketing Cloud.
The Salesforce Certified Marketing Cloud Administrator certification is a credential that demonstrates your competence and expertise in configuring and managing Marketing Cloud products. It is intended for individuals with three to six months of practical experience as a Marketing Cloud administrator and digital marketer.
To obtain this certification, you must pass a 60-question examination assessing your knowledge of digital marketing proficiency, subscriber data management, setup, channel management, and maintenance. You can prepare for the examination by following a learning path on Trailhead, joining the Trailblazer Community, and attending classes and workshops.
Check out the Salesforce Marketing Cloud Administrator certification exam details:
Exam questions: 60 multiple-choice questions Exam duration: 105 minutes Passing score: 67% Registration fee: USD 200
A Marketing Cloud Administrator with Salesforce certification should be familiar with the configuration options and features that Marketing Cloud offers to end users. They should be able to manage the Marketing Cloud platform, address common business needs, and perform administrative tasks within Marketing Cloud. They should also have three to six months of experience administering a Marketing Cloud instance and a background in digital marketing.
In order to qualify for the Salesforce Certified Marketing Cloud Administrator certification, candidates must demonstrate the following knowledge, skills, and experience:
The Salesforce Marketing Cloud Administrator certification exam assesses your knowledge and skills in the following areas. Before taking this exam, you should have hands-on experience as a Marketing Cloud Administrator and digital marketer. You should also demonstrate your expertise in each of the areas below.
To attempt this exam, Salesforce recommends that you have 3 to 6 months of hands-on experience as a Marketing Cloud Administrator and digital marketer. This is not a suggestion to be taken lightly, as the exam covers a wide range of content. You must be familiar with Marketing Cloud (navigation), data management (in various ways), and several Marketing Cloud modules.
The Salesforce Marketing Cloud Administrator certification is a highly recommended certification that demonstrates your ability to configure and administer Marketing Cloud products using industry and product best practices. Here are some reasons why you should earn this certification:
A Salesforce certification marks excellence that sets you apart from others. It shows that you have invested in your professional development and have acquired the knowledge and skills to work with Salesforce products. It also signals to recruiters and employers that you are a top talent who can deliver value and results. Moreover, earning the Marketing Cloud Administrator certification proves your understanding of the governance and security aspects of digital marketing.
According to Forrester, digital marketing is a booming industry that is expected to reach $120 billion in the US by 2021. To succeed in this competitive market, you need to leverage the best marketing automation solution in the industry: Salesforce Marketing Cloud. Salesforce Marketing Cloud is the #1 platform that enables marketers to create personalized experiences across all channels using artificial intelligence. It also allows marketers to build unified marketing, sales, commerce, and service experiences. By becoming certified, you will be critical in ensuring your organization effectively utilizes Marketing Cloud.
As consumers expect more personalized experiences, marketers face the challenge of implementing the right technologies and processes to meet their demands. Becoming Marketing Cloud Administrator certified demonstrates your ability to configure Marketing Cloud products, enhance your credibility, and quickly become recognized as a Marketing Cloud expert at your organization and beyond. As a Marketing Cloud SME, you will earn bragging rights and enjoy incredible privileges.
Many people think that Marketing Cloud Admin is the entry-level certification for Marketing Cloud, just like Salesforce Admin is for Salesforce. However, this is different. Marketing Cloud Admin is a more advanced certification that requires you to know more than one 'builder,' i.e., more than one Marketing Cloud product. For example, you must know how to configure Email Studio, Journey Builder, Mobile Studio, and more.
You must also know how to manage data and security in Marketing Cloud. A better way to start your Marketing Cloud journey is to first take the Email Specialist certification. This certification focuses on one builder,' i.e., Email Studio. It will help you learn the basics of email marketing with Marketing Cloud and prepare you for the more complex topics Marketing Cloud Admin covers.
The Salesforce Marketing Cloud Administrator exam validates your ability to configure and administer Marketing Cloud products following industry and product best practices. This credential distinguishes you as a skilled professional who can meet the high demand for Marketing Cloud expertise.
According to 10K research, Marketing Cloud professionals are among the market's most sought-after and hard-to-retain talent. Therefore, investing in your Marketing Cloud skills can open up great opportunities for your career.
Copyright © 2024 - All Rights Reserved.
